Forums > Windsurfing   New South Wales

Nib ad with sailboarder

Reply
Created by sboardcrazy > 9 months ago, 26 Jun 2014
sboardcrazy
NSW, 8253 posts
26 Jun 2014 8:53AM
Thumbs Up

Saw a new NIB healthfund ad which featured a segment of a guy doing a massive jump in the surf..Then it says ( if your under 31years old...)and encourages you to join..
Seems like NIB thinks differently to 'Lot of wind' re windsurfer age..

AUS4
NSW, 1290 posts
26 Jun 2014 5:08PM
Thumbs Up

Be thankful that they are promoting windsurfing.

jamesf
NSW, 1001 posts
26 Jun 2014 5:31PM
Thumbs Up



The gear in the video looks pretty advanced for 1983!

Rus13b
NSW, 271 posts
26 Jun 2014 6:16PM
Thumbs Up

I'm with nib, carnt fault them, was with them for 3months & then a broken
knee cap, all wired together the next day no problems or hold ups or
endless forms. paid for 60 70% of physio aswell.

gavnwend
WA, 1372 posts
26 Jun 2014 4:48PM
Thumbs Up

One of the board directors must be a avid windseeker

dan berry
WA, 2562 posts
26 Jun 2014 6:08PM
Thumbs Up

I think it's because Sierra Emory sail number was us 31.

sboardcrazy
NSW, 8253 posts
26 Jun 2014 8:22PM
Thumbs Up

i think its great!

sboardcrazy
NSW, 8253 posts
26 Jun 2014 8:23PM
Thumbs Up

Select to expand quote
AUS4 said...
Be thankful that they are promoting windsurfing.



i think its great!

dan berry
WA, 2562 posts
26 Jun 2014 6:32PM
Thumbs Up

And roller skating and breakdancing toddlers

WindWarrior
NSW, 1019 posts
27 Jun 2014 5:48AM
Thumbs Up

(Face palm)
they're not promoting windsurfing... They are linking it to things that 'were' fads in the last 30 years, like brake dancing and roller skates.
take a closer look at the type of footage they have used along with the effects... the aim is to make it look like old VHS footage and heighten the sense of age or aged
yes it's a windsurfer, yes it's doing a big jump but in the context of the ad, no it is not promoting windsurfing
ad school 101piss take

stehsegler
WA, 3549 posts
27 Jun 2014 10:53AM
Thumbs Up

I guess the ad is as bad as the scare mongering "avoid life time health cover loading" tag line.

Never mind the windsurfing shot looks more like it's from the 90s and the roller blading crazy didn't really get into full swing in the US until about 1990. As I have seen pointed out elsewhere wouldn't people born in 1983 be more attached and hence being able to relate to things from the mid to late 90s?Makes me wonder if they saw one of those "If you were born in 19xx" type post cards and thought lets make that into an ad.
Interesting this was created by Saatchi & Saatchi. Must have been a small budget.

barbarian
NSW, 218 posts
27 Jun 2014 9:30PM
Thumbs Up

Select to expand quote
WindWarrior said...
(Face palm)
they're not promoting windsurfing... They are linking it to things that 'were' fads in the last 30 years, like brake dancing and roller skates.
take a closer look at the type of footage they have used along with the effects... the aim is to make it look like old VHS footage and heighten the sense of age or aged
yes it's a windsurfer, yes it's doing a big jump but in the context of the ad, no it is not promoting windsurfing
ad school 101piss take


sadly I agree, when i saw this I felt irritated at those who don't understand... and then thankful that my beach isn't overcrowded.
I describe windsurfing (and the cost of equipment) as 'paying a tariff' to have waves to myself... although pesky T-baggers have been around in recent times.



Subscribe
Reply

Forums > Windsurfing   New South Wales


"Nib ad with sailboarder" started by sboardcrazy