There is a video as well... embedded below. Nice to see the new gear in action but I wish marketing managers would get a bit more creative. The only thing that seems to change from year to year are the boards. Locations, filming etc just seems to stay the same year in year out. And it's not just Fanatic all brands are guilty of this.
Given the amount of money they spend on these shoots I am surprised they don't try and do something new at least for their videos.
Select to expand quotestehsegler said...
There is a video as well... embedded below. Nice to see the new gear in action but I wish marketing managers would get a bit more creative. The only thing that seems to change from year to year are the boards. Locations, filming etc just seems to stay the same year in year out. And it's not just Fanatic all brands are guilty of this.
Given the amount of money they spend on these shoots I am surprised they don't try and do something new at least for their videos.
One reason for why they do this is actually money. Maui is the perhaps most "cost efficient" location to do something like this since everything is in place and the conditions are normally good or very good. But I agree, it would be nice to see different venues and footage.
And the cost for filming and editing this is far less than most people would think.
freemove
freestyle and freewave
freeride
freerace and
freecarve
Whats a freecarve and freemove ????
Correct me if I am wrong, but to me it appears they are the same as 2014 shapes but with newer paint jobs ?
Select to expand quotecammd said...
freemove
freestyle and freewave
freeride
freerace and
freecarve
Whats a freecarve and freemove ????
In betw
Select to expand quotecammd said...
freemove
freestyle and freewave
freeride
freerace and
freecarve
Whats a freecarve and freemove ????
In betweenies
But they are not bloody free, that's for sure!
Well its good to see such a large range. The sport must be going ok to justify making so many different models.
Select to expand quotemasse said...
One reason for why they do this is actually money. Maui is the perhaps most "cost efficient" location to do something like this since everything is in place and the conditions are normally good or very good. But I agree, it would be nice to see different venues and footage.
And the cost for filming and editing this is far less than most people would think.
My wild guess is the majority of teams pay for return economy airfare for the riders appearing in the photos / videos. That's probably about US$ 1000 per rider. Don't know if they pay a per diem but I guess they at least put them up in a house. Let's say they only pay for air fares... and let's say it's a small team with 6 riders: US$ 6,000
Accommodation for 2 weeks: US$7,000
They probably do 2 to 3 hours of aerial footage: $1500 - $2100
Photographer for 2 weeks... let's say you get a cheap photographer that throws in the gear for free and doesn't charge a license fee: $500 per day = $7000
Video crew (let's say again you get a cheap one man band that throws the gear in for free): $500 per day = $7000
Expenses photographer + video (assuming you are not using a local crew): $6000
Editing (let's assume the one man band does the edit and doesn't charge for the edit suite and only did one video): $600 per day = $3000 (based on a conservative 5 day edit)
Let's assume you are ignorant and don't bother with paying a license fee for the music (because hey I already paid $1 for each song on iTunes)
Where are we at? About US$38,000. To be honest this is very conservative and my wild guess is the real budget is probably closer to US$100k.
What do you get for all this money? Yup the same video we already watched last year but with different boards.
I understand they need a place that is sunny and half way reliable when it comes to wind. But that doesn't mean you have to just serve up the same tape on repeat year in year out.To be honest I didn't even bother watching most of the video. I mean how many cut backs in Hookipa can one watch before you feel like deja vu.
Just look at the videos Jason Polakow or Kai Lenny do for Redbull. A lot more interesting to watch and you rarely get the impression you are watching a product video.
ok, I am now getting off my soap box.
Out of interest... You always hear that industry Y is worth $X per year. What is this number for the windsurfing industry?
Select to expand quoteHaircut said...
what's free??
A mate had a shop keeper say to him when he bought his first windsurfing setup "you only need a board & a sail (rig) man...the wind is free!"
That was a few years back & many thousands of dollars ago...after changing over several boards/sails/masts/booms & kms/litres of fuel chasing that 'free' wind. 
Just look at sports like Golf. Every time you want to play someone is going to suck every last dollar out of your pocket.Unless you compare it to something like skateboarding or rope skipping I think Windsurfing isn't actually to expensive these days... just look at the used gear section. You can get a current shape Fanatic with last years paint job for less then half the retail price.
There is so much Video out there its hard not to feel disappointed when there isn't a new video to watch each week even every couple of days. The release of a company video was once a bit of an event but now its just part of the endless stream of images the interweb vomits up.
Social media discourages companies from being to quirky.....the backlash can be harsh....
Oh yes! I remember Rap n'Roll. I actually paid $30 for that video. Yes kids, back in the day before the interwebs you had to pay for product videos.
