They look good and probably suit riders who want comfort. I found it was a bitt too flexy and didn't have the pop I want.
Depends which model you take really.
Allround = very soft (too soft for most, good only for beginners)
Raptor = medium (about the same as last years proline)
Bulldozer = stiff (haven't tried it yet but it's suppose to be between last years proline and Ltd ed)
Ltd ed = very stiff (most pop of any board I've triend, great in chop too) I haven't felt a stiffer board yet and was surprised about how good it felt, try one, you will likely buy it though.
Thay are a pice of wood with a cote of cardon & some graphics, you could make one with two pieces of tree mil ply, a sheet of carbon & a jar of epoxy.