Jesse Richman tells it how it is. Excellent clip, let the carnage begin! 
http://www.cabrinhakites.com/gallery/?g2_itemId=809&
Cya and Goodwinds
Steve
the thing with kite loops is if u dont dedicate and pull that bar down hard you are going to get owned.
give your first kite loops %110 and this will stop you from hitting the water with the kite still in mid loop....... it hurts and your balls and face.
Getting your head round the first loop is the tough bit. Once you've tried one and survived it's fun fun fun from then on....... 
I was just starting to really get the hang of them, backroll kiteloops too, and even landing most of them until i stuffed up once and my kite hit the water at full speed. and ripped from LE to TE. Got it fixed from neil (awesome job too) but now i'm too scared to keep looping for fear of killing my kite again. I need to harden up again.
Someone should have told the camera guy to keep the kite in the shot, not the dude.
(was probably his missus)
the one thing that the little sh1t didn't mention is that he and the other microgroms like to do them with 6m kites..........8m kites are too big and dangerous!
but at that height and speed it doesn't have too as you aren't going to land hard anyway. 
Did an accidental kiteloop on Thursday night in gusty 15-25ish knots at Leighton with my 12m. I was well up in the air already after a boost and pulled the bar the wrong way and looked up just in time to see the kite viciously loop and I was hurled way downwind at scary heights/speeds. I hit the water hard and bounced a long way downwind. Thankfully I kept the kite in the air and I was lucky enough for there to be no damage to myself or the kite.
For a first kiteloop it was scary as but I can see how it could be a lot of fun when done intentionally and with some idea of how to carry it off effectively!
I think I'll put it in the "for later" pile for now though - still shaking.
An easy way to learn kite loop backrolls is to split them into two movements. Do a normal backroll, once you land the board just loop the kite. Works just fine with a 12 or 13.
Because the board is in the water you keep control and in the light stuff you will need the power of the kiteloop to keep your bum out of the water. You won't have to spin the bar as the lines will untwist with the loop.
As you get more confidence start to loop the kite earlier to get more height. Very few big crashes learning this way, no need to boost and have a high speed downwind landing.
Progress to doing them one handed, dragging the other hand through the water as you go round (this is how low you can do them hence few injuries).
After that you will be used to the kite looping and the power it creates, move onto full boost kiteloops, personally I'm not into these, don't need the time off the water due to injuries so I'll let others have the fun.
I find that looping bigger kites is easy as pie my first loop was a unhooked fishpolled f16 on my 15m rev kite gave a verry constant pull and you could loop it slow to generate great power slightly harder landings but the lunacy takes it have since looped all of my f one bandit dos kites and find 14m is great my arms feel a little longer though the 12m is easy and the 8m you may as well just loop it twice but i will always loop the bigger kites with more confidence. Most guys i ride with also mainly loop there bigger kites some hooked in some not but definatly dont be scared of the power a bigger kite will generate because face it didnt you loop it to get more power to start with, oh yeah drive it as low as you can it feels cool when you come out of a roll and your looking straight at your kite racing through the window aim downwind and ride it out
