With the release of Stan/ Netflix ect is this the death of the 30 second free to air add? And if so what's the next angle of attack from advertisers?
Exhibit A
^^1982 campaign to stop people taping stuff onto cassette. How we laugh now - music was clearly not killed. Evidence shows copying leads to increased sales. And yet they're still pursuing 'pirates'.
Exhibit B 1979
My weekly total consumption of free to air would be sub 2hrs and my kids next to zero, so who's still watching ? and are the advertisers still paying the same rates for a 30 second spot.
Select to expand quotekiteboy dave said...
Point is that when a new medium comes, it virtually never kills the previous paradigm.
Except blockbuster video and a few hundred other examples?
Select to expand quoteUnhook3d said...kiteboy dave said...
Point is that when a new medium comes, it virtually never kills the previous paradigm.
Except blockbuster video and a few hundred other examples?
Which in turn killed the drive in cinamas 
Select to expand quoteUnhook3d said..kiteboy dave said...
Point is that when a new medium comes, it virtually never kills the previous paradigm.
Except blockbuster video and a few hundred other examples?
Fair point, they have pretty much been replaced by the booth where you "rent" a DVD and it burns the disk with your file.
However - people are still buying CDs and DVDs in their thousands. Walk in to any shopping centre, there's DVD shops and JB Hifi and all the big stores. There's a whole generation who will only ever watch a 'film' on FTA or by renting or buying a DVD.
As for drive-ins, they had a certain romance but as a business had their drawbacks anyway - tinny mono sound, foggy windows, massive outdoor screen (less bright/clear etc), low density due to cars therefore low return per m2, expensive to set up & run, etc. Only worked as a business model in the heyday of the car when social norms made it hard to get some quiet time with your girl..
