Renault F1 Team choose SUP!
Put the Formula One racing community next to the Stand Up Paddling community, and us paddlers would look like a drop in the ocean. With billions of dollars each year and hundreds of millions of viewers tuning in to watch races each week, it's big business, with advertising budgets to match.
So when Renault released their much anticipated 2016/2017 livery this week, it was a surprise to see them do so on a stand up paddle board! The advertisement is a little left field, featuring their racing team drivers Kevin Magnussen and Jolyon Palmer, along with Aussie surfer Ellie-Jean Coffey, arriving to a beach full of bikini clad girls in Australia to show off their new car. The racers are standing up front, paddling their hearts out, and the car sits up the back, looking pretty in their striking yellow and black colour scheme.
Sure, the SUP is actually one of the huge inflatables that you've seen dropping in to Jaws with 8 guys all standing on, but it's still a stand up paddle board! Also straying (just a little) from the purist view, is the fact that there is obviously a huge motor built underneath the board to propel it at great speed, or it's being towed by another boat and they've photoshopped out the tow rope.
It's actually Renault's first year in a long time, racing the Formula One circuit. Back in September last year they announced their intention to purchase the Lotus Racing Team and return to Formula One after five years off. Until now, footage of their cars and livery were kept behind closed doors, but with the first race day this weekend, each of the racing teams have been showing off their cars in high budget advertisements aired both online, and on TV.
Check out the new advertisement from the Renault Formula One Racing Team, featuring a stand up paddleboarding Kevin Magnussen and Jolyon Palmer on a giant inflatable SUP.
crib point, VIC
