| Seabreeze

5:42 AM Sun 5 Apr 2009 GMT
As consumers spend more time on the Internet than in front of television, online marine news have long passed boating magazines as a marine news and information source.

While there are still more than 70 marine print magazines published across the Asia Pacific, their influence continues to wane.

Rupert Murdoch was right about the Internet

While some of them are just quietly closing their doors, as did Yaffa's Powerboat magazine last year, others are reducing their yearly issues. Modern Boating, now owned by News Limited once published eleven times yearly has now dropped back to a bi-annual publication - that's just two issue a year! At the same time Yaffa's high end marine flag ship of yesteryear Australian Yachting has been changed from monthly to bi-monthly.

Publisher Jim Harnwell says that ' it's a challenging market out there in the boating media industry and our ABC audits for (Australasian) Yachting have unfortunately declined. Removing it temporarily from the audits, changing its frequency and honing the editorial focus will hopefully allow us to give the magazine a new lease of life.'

There is no escaping the facts, monthly subscriptions numbers for many well known marine print magazines are less than half of what they were before the Internet arrived.

Now the big audiences, as Australian sailor of note Rupert Murdoch predicted, - the global readers - are online.

Nowadays TetraMedia's online marine news sites in the Asia Pacific, www.Sail-World.com, www.Powerboat-World.comand www.MarineBusinessNews.combetween them handle more than 90% of the entire Asia Pacific Marine online news traffic

With marine industry advertisers looking closely at their budgets, the rapid trend from print to interactive (Internet) media continues.

Sail-World, Powerboat-World, Marine Business News

Email us or call for details of our popular advertising packages.

Head Office - TetraMedia Brendan Maxwell
advertising@marinebusinessnews.comTel: +612 (0) 4977 2116

New Zealand - Colin Preston
nzsales@sail-world.comTel: 021 2674842

Asia - Guy Nowell
asiamedia@sail-world.comTel: + (852) 2792 6234

by Brendan Maxwel

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