SeaSpray Bank Alliance Hits the Mark
Over the last year, SeaSpray Magazine has successfully entered into strategic relationships with two major NZ banks. These relationships have seen subscriber numbers increase and demand for editorial space become even more popular than ever.
'SeaSpray is NZ’s original luxury lifestyle magazine.'
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Martin Gay, Manager Valued Client Strategy, Personal Banking had high praise for the ASB Bank's relationship with SeaSpray.
'The feedback we have received from our clients has been extremely complimentary of both the quality of the magazine itself and the nature of the letter that has accompanied each issue. Clients have both written and called to express their thanks, with one customer even taking out a further loan to purchase a boat!'
SeaSpray recently confirmed the distribution of copies to members of the affluent Diners Club Card.
'We are proud of our ethos. We target the markets where SeaSpray will not only be read, but where each copy gets in front of people who can actually afford the products we showcase on a bi-monthly basis,' says Managing Editor, Gary Dickson.
'We are regularly looking at different ways in which to promote the magazine so that our loyal advertisers get a genuine 'bang for their buck'.
'With reports consistently showing that retail sales of magazines are down by as much as 15%, it is imperative we have avenues available to us that still give advertisers what they are looking for ... their phones ringing and websites buzzing.'
SeaSpray was first published in 1945 and is today New Zealand's only luxury marine lifestyle publication.
More at www.seaspraymag.comor via email gary@seaspraymag.com
by SeaSpray 
Palm Beach, QLD
