7:42 PM Mon 1 Mar 2010 GMT
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'Stuart Walker has released his 10th book'
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A new, breakthrough book from Stu Walker reveals how an inherited code of altruism restricts competitors.
The book reveals how an inherited code of altruism entices competitors to competition and requires them to compete in accordance with its precepts. 'Compliance with the Code creates the camaraderie, the pleasant ambience, the good fellowship that makes competition so attractive.... But it also causes competitors to accept being controlled, to acquiesce in being beaten, to restrain their aggressiveness, to be embarrassed by winning and to be tantalized by fear.'
The Code accounts for the seeming irrationality of competitive behavior including such perplexing phenomena as the fear of hubris, the commitment to honor, the maintenance of hierarchies, the need to lose, 'pressure', 'choking' and resentment.
Inherited from our primitive ancestors who lived in small packs and were required to sustain and encourage their comrades for tens of thousands of years, the Code exerts a particular restraint on competitors in individual amateur sports such as sailing, golf, tennis, skiing and running.
by Stuart Walker
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