8:33 PM Sun 29 May 2011 GMT
John Scott, Asia-Pacific Chief Operating Officer of Navico talks to MarineBusiness-World.com about the company's trimming its seven brands to three - Simrad, Lowrance and B&G, as well as Navico's 'virtual' head office, headed up by six people in senior management managing its global presence. In addition, John explains how the current trend towards marine electronic refits and upgrades is fuelling the growth of the Lowrance brand, and says China and India have huge potential for the Navico trio of brands. Navico, he says, has invested heavily in R&D over the past five years to satisfy the boat builders and the
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by Sail-World.com
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