The number one question for every company must be what percentage of our ad budget should we be spending online?

The heaviest Internet adult users are the 18-35 and 50-65 age groups - two very important age groups. Now the online marine audience is much larger than traditional print media and it's much cheaper to reach audiences online.

The Marine industry around the world is finding more and more consumers have done their online homework, well before they walk into a dealership. They are asking sharper and sharper questions, they know about models that are not yet even in your marketplace. Some companies are estimating 80% of their clients have been researching online.

So its vital that marine companies increase their online profile.

Preparing your 2008-2009 budgets? Make sure that somewhere between 50% and 100% of your advertising expenditure is on-line.

These publications between them receive over 93% of all online boating news traffic in the Asia Pacific. Monthly unique readership is now climbing towards 150,000 and marine advertisers are keenly tapping into this significant online audience.

The most popular local advertising packages for these publications are in the $3800 to $9500 + GST per year range.

We have start up groups committing to $2,000 over the next three months and others currently spending more than $30,000 per year and looking to expand that as their international operations grow.

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