Discover Boating - coming soon!

'The Sunday Age feature, Discover Boating, page 1' Jeni Bone Click Here to view large photo

Grow Boating Australia, designed to expand the recreational boating market across the country and support manufacturers, distributors and dealers through a range of initiatives, has announced its first major industry initiative to support its members.

In partnership with Fairfax Custom Media and starting with The Sunday Age, Grow Boating will launch Australia's first recreational marine press supplement. Known as 'Discover Boating Australia', the colour pull out magazine will appear in The Sunday Age, 29 June 2008, with a greatly reduced rate for advertising.

'What makes this offer unique is the negotiated cost on behalf of the marine industry,' says CEO of Grow Boating, Jame Wilson. 'The Supplement will be discounted by 60% off standard rates and is exclusive to GBA Members.'

Initially this supplement will appear in the Victorian Sunday Age (readership of 722,000) as a dedicated monthly insert and then expand across all major state weekend papers giving you national coverage at a rate previously unattainable. Discover Boating, will be a tabloid lift out exploring the different types of boats available, and the lifestyle options that accompany it.

Specific editorial content will come from seasoned journalists covering topics like product launches, innovations, the boating lifestyle, safety, water sports, tourism and destinations, financial topics and more.

Stories will be relevant to all segments from the trailerable segment to those interested in luxury, long-range cruising.

Supplement copies will be available to members for retail distribution and once again this will be provided without cost.

Stats & Facts:

The Sunday Age reaches 722,000 readers of which:
? 270,000 turn to The Sunday Age when making decisions to purchase boat/yacht or marine equipment
? 304,000 are within the AB quintile
? 397,000 are 'Big Spenders'
? 273,000 participate in water sports

Page 2 - Jeni Bone Click Here to view large photo

Page 3 - Jeni Bone Click Here to view large photo

The booking deadline is midday, Monday 16 June, material deadline is midday, Friday 20 June.

For more information and application forms, contact James O' Hare, Operations Manager, Grow Boating Australia on 0448 809 757 or email at james.ohare@growboating.com.au

More at www.growboating.com.au