Aussies in demand at METS

1:32 AM Wed 26 Nov 2008 GMT

'AIMEX - A general pic at METS in 2007' AIMEX &copy Click Here to view large photo

Australia's marine industry was out in force at METS showcasing the latest cutting-edge innovations, and reports are that there is a distinct 'buzz' around Australian products and expertise.

A large contingent of Australian Marine Exporters exhibited with AIMEX at METS, the world's largest marine equipment show attracting visitors from more than 100 countries.

Whilst there was some concern exhibiting in Europe given the economic climate the Australian pavilion was as busy as ever ensuring excellent leads and sales for the Australian contingent. There was the same dynamic buzz at the show as in past years and certainly from the Australian pavilion point of view it was business as usual. All the companies that exhibited had achieved their goals from the show - a very positive result given the current economic situation.

Richard Chapman from Coursemaster a long time METS exhibitor and like most were unsure what to expect at METS but commented that in fact he believed for Coursemaster this show was better than last year.

This statement was corroborated by Jason Cooper from Polyflex who also felt the business he would leave with was definitely going to generate a better result than 2007.

AIMEX - METS Amsterdam sign with Australian flag 2007 - AIMEX &copy

The combination of very competitive pricing, the innovation, quality and excellence of Australian products and their growing reputation in Europe all combined to ensure a very successful show for all in the Australian pavilion.
Once again the innovation of Australian marine manufacturers was evident with Ronstan winning a Dame award and Multipanel being a finalist in their section. Given the size of Australia and distance from most markets Australian companies are taking a real foothold in the global arena.

CEO MaryAnne Edwards said 'I did not hear a negative comment from our exhibitors the entire 3 days, if we did not read the doom and gloom spread by the media you would have to feel it was nearly business as usual for most major companies. Yes definitely businesses are battening down and becoming very focused on stock levels, supplier efficiencies/effectiveness and price but this cannot be a bad thing for the future of the industry.

'A key lesson we should all learn is to manage in the good times as if they were bad times!! This would reduce the tendency in good times to develop poor practices and let costs in certain areas escalate unnecessarily.'

Australian exporters participating at METS include Aeronaut Automation, Aqualuma Underwater Lighting, Ark Corporation, Austral Propellers, Burke Marine, Coursemaster Autopilots Pty Ltd, Donaghys Pty Ltd, Evrsafe Marine Technology, Fiber Glass International (FGI), Fixtech Marine Solutions, Global Moorings, GME, Go Boating Publications (Boating Business), Hydrive Engineering Pty Ltd, Marina Protection Systems Pty Ltd, Muirs Windlasses Australia, Multipanel, Poly Flex Australia, Powerdive, Ronstan International, Sanctuary Cove International Boat Show, Sea Gyro, Stress Free Marine, Superior Jetties, TMQ Electronics, Veem Propellers and Zhik Pty Ltd and Rothschild SuperYacht Interiors.

More at www.aimex.asn.au

by AIMEX

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