Geelong Boating Centre has strengthened their commitment to Yamaha outboards by relinquishing their newly formed ties with Honda to become a sole Yamaha dealer again.

By choosing to sell Yamaha exclusively again, the Geelong Boating team can offer their customers one leading brand of outboard with three different engine technology platforms.

Yamaha joined forces with Geelong Boating Centre in 1983 and immediately forged a strong brand reputation among the local Geelong boating community. Bringing the Honda brand into the equation at the beginning of 2008 had appeal for Geelong Boating Centre's Co-Director Cameron MacDonald, but the local market quickly demonstrated the power of brand loyalty.

"We soon found out that our local boating market has a strong affiliation with the Yamaha brand," said Cameron.

"Having two 4-stroke outboard brands was also very confusing for our customers. We found that when a customer was choosing a 4-stroke for their boat, the level of features on offer and value for money with Yamaha was difficult to beat."

Yamaha offers three engine technologies; the legendary two-stroke, high technology 4-stroke and the highly refined direct injection VMAX two-stroke outboards. With nearly 80 models on offer, the Yamaha range offers a complete outboard choice backed by Yamaha's legendary reliability, innovation and marine heritage.

"It makes good business sense for us to streamline our range and offer one strong and complete outboard brand," said Cameron.

"It's so easy to promote, sell and service the Yamaha brand with their full range of products from genuine parts to insurance and finance programs. Once our customers have all the information in front of them, the great majority choose a Yamaha outboard for their boat."

The demand for 4-stroke technology around Geelong's waterways continues to grow with 50% of Geelong Boating Centre's outboards sold over the last 12 months being  4-strokes. Delivering smooth performance, whisper quiet operation and outstanding fuel economy, Yamaha 4-strokes continue to offer a more refined boating experience.

"When set up correctly, we find that our Yamaha 4-strokes will out-compete comparable two-stroke outboards," said Cameron.

"We pride ourselves in water testing each and every boat we sell to ensure they leave our showroom ready to perform at their best. Bolting a Yamaha 4-stroke on the back means we know our customers are getting the best outboard from the market leader."

A sole Yamaha dealer focus means the team at Geelong Boating Centre can now set new goals including Yamaha Platinum Dealer status while still continuing to offer a premium marine retailing service for the greater Geelong area.

Yamaha outboards are available through an Australia-wide network of authorised Yamaha outboard dealers.  All Yamaha 4-stroke outboards are supported with a full 4-year manufacturer's warranty and all 2-stroke outboards are backed by a 3 year warranty - standard conditions apply.