Could this be the comeback of RRD?
RRD's spending big bucks to get their
brand back in the spotlight...
brand back in the spotlight...
This young man takes the image of kite surfers a long way from where we'd like it to be, in fact everything about this video is far removed from what we like to think of ourselves as kiteboarders. Maybe it's a euro thing, after all RRD is definitely one for siding with the recent euro movement full of bright colours and swirly lines in kite design. What more is these type of off-topic but slightly related kitesurfing movies are being churned out by almost every kitesurfing company. After the hugely successful
All jokes aside however, RRD (or Roberto Ricci Designs) is an old windsurfing company that turned itself into a kitesurfing company, and like pretty much all kitesurfing companies, expanded into the Stand up paddle phenomenon currently sweeping the world. Over the last few years they relatively dropped off the face of the earth (in Australia anyway) with only a few little snippets of news and very few kites in Australian skies. Not for long however, it seems someone over at RRD is keen to broaden the brand image and has employed someone to release a heap of highly entertaining movies online. The short video below is one of the recent offerings, and although it doesn't relate directly to their products (or do the rider much justice) - it brings quite a bit of attention to the brand itself.
Also bringing a little attention to the brand, is their recent race results in the fast growing kite racing sector of the sport. With their strong windsurfing background RRD hit the ground running with race board design, and their broducts are definitely turning heads in the race world.
Could this be a comeback for the colourful little brand? We'll see how the kitesurfing public react to their latest video...
Elliott Heads, QLD
