World Match Racing Tour promises brands high returns

7:24 PM Tue 12 Apr 2011 GMT

'Taylor Canfield being interviewed by television crews during qualifying session 2 of the Argo Group Gold Cup 2010 - World Match Racing Tour' World Match Racing Tour Click Here to view large photo

World Match Racing Tour - The latest media evaluation report from the 2010 World Match Racing Tour makes for an enticing read for brand managers - the external audit by Repucom using their media evaluation model to determine a media equivalency based on similar advertising or CPT rates applied to the actual viewing audience showed the Tour delivered a media return of USD46m from its global TV, print and digital output last season. The media brand value is a direct result of a new, innovative 360? media platform implemented last season, befitting a global sailing series sanctioned by the International ...

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by Audrey Lakai