Volvo Ocean Race - How media crew members changed the event

6:27 PM Tue 15 Mar 2011 GMT

'Team Delta Lloyd' Pluijm/Team Delta Lloyd/Volvo Ocean Race

Volvo Ocean Race Media crew members were introduced in the 2008-9 race and have since changed the face of the event. Many may debate that the most significant person to board a Volvo Open 70 is the person who doesn?t do any sailing at all. Great stories that were previously told through recollections, emails and bits of footage, were swapped for vivid, blanket coverage from embedded reporters, taking the action from remote waters and broadcasting it via the latest technology to living rooms around the world. In a sponsor-driven event, such a leap in the quality of media coverage was ...

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by Volvo Ocean Race