BarzOptics ramps up marketing in the US and sponsorships

2:51 AM Sat 7 May 2011 GMT

'Kevin Barr, managing director of BarzOptics.' Bob Wonders Click Here to view large photo

In the lead up to Sanctuary Cove International Boat Show, Barz Optics is looking forward to the launch of two products, and planning for an all out US assault in the second half of 2011. 'The US is our focus this year,' says Kevin Barr, owner of Barz Optics. 'We have found the sailing market is a lot more recession proof than the motor boat segment,' he adds, surmising that sailors are possibly self-funded retirees or died-in-the-wool dedicated. Off the back of a successful METS 2010 and the Pacific Sail Expo in San Francisco in October, Kevin will be attending ...

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by Jeni Bone