America's Cup: Emirates Team NZ pick up Alinghi sponsor for campaign

7:46 PM Thu 21 Apr 2011 GMT

'Emirates Team New Zealand skipper, Dean Barker speaks at the press conference to announce their participation in the 33rd America&rsquo;s Cup and the signing of Nespresso as a sponsor. (L to R) Dean Barker, Richard Vaughan DSVP commercial ops Emirates Airline, Guillaume Cheneau NZ country Manager Nespresso, Bob Field Chairman Toyota New Zealand.' Chris Cameron/ETNZ

New sponsors are hard to find in the America's Cup and it was to the surprise of many that Emirates Team NZ CEO, Grant Dalton was able to announce coffee maker, Nespresso as the fifth premium level sponsor at the teams entry confirmation announcement yesterday. The official announcement, issued in Lausanne, Switzerland describes Nestl? Nespresso S.A., as a worldwide pioneer and reference for highest quality premium portioned coffee. The company also has a previous involvement with sailing events and America's Cup sponsorship. It is owned by the multinational Nestle brand, who in other food area compete ...

Click here for full story.

by Richard Gladwell